In a world where environmental consciousness is becoming increasingly important, Hylo trainers emerge as a leading brand of hope for runners who are passionate not only about their sport but also about preserving the planet they run on. With a strong emphasis on sustainability and performance, Hylo has garnered attention for its innovative approach to athletic footwear. Let's delve into what makes Hylo trainers stand out in the market.
Performance Excellence
Hylo's commitment to performance is evident in its flagship daily mileage shoe, IMPACT. This shoe leads the category in responsiveness and cushioning, providing runners with the support they need to tackle any terrain. Despite its exceptional performance, what sets IMPACT apart is Hylo's dedication to sustainability, ensuring that runners can excel without compromising the environment.
Sustainable Materials
One of Hylo's core principles is the use of renewable materials. By incorporating resources like castor bean and sugar cane into their manufacturing process, Hylo reduces the industry's reliance on petroleum-derived materials. This not only minimises environmental impact but also promotes the development of eco-friendly alternatives within the athletic footwear sector.
End of Life Solution Hylo recognises the alarming statistic that 90% of shoes end up in landfills, contributing to environmental degradation. To combat this issue, each pair of Hylo trainers contains the Hyloop platform, equipped with an NFC chip. This innovative technology enables customers to recycle their shoes by simply scanning the tongue with their phone. By implementing this solution, Hylo promotes a circular economy where products are reused and recycled, rather than discarded.
Commitment to Sustainability
As a testament to their dedication to environmental stewardship, Hylo is B Corp certified, meeting rigorous standards of social and environmental performance, accountability, and transparency. Additionally, all Hylo shoes are vegan, aligning with the company's ethos of cruelty-free and sustainable practices.
Hylo trainers represent a new era in athletic footwear, where sustainability and performance coexist harmoniously. By prioritising renewable materials, providing end-of-life solutions, and achieving B Corp certification, Hylo sets a precedent for the industry. As runners lace up their Hylo trainers, they not only embark on their journey towards personal fitness but also contribute to the preservation of the planet they love. Thank you, Hylo, for leading the way towards a more sustainable future.
Website: Halo Athletics
Instagram: @Hyloathletics